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Online Reputation Management For Dummies Lori Randall Stradtman

Online Reputation Management For Dummies

Lori Randall Stradtman

Published
ISBN : 9781118338599
Paperback
385 pages
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 About the Book 

More important than ever--how to manage your online reputationIn todays social world, managing your online reputation is more critical than ever, whether its your company brand or yourself as a brand, and one thing is certain: everyone needs aMoreMore important than ever--how to manage your online reputationIn todays social world, managing your online reputation is more critical than ever, whether its your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brands online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.Shows you how to create a solid, productive online reputation management system Helps you achieve your brands goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediatelyOnline Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.